How to Optimize Google My Business and Leverage It for More Sales

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more. To that end, there are a few things you should consider before diving into how to claim…

SEO Copywriting: How to Write Content For People and Optimize For Google

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may…