How to Use Thought Leadership Marketing With Paid Ads

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?…

How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound…

How to Target Tourists Through Paid Ads

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel…