25 Social Media Tools That Experts Use to Streamline Their Marketing

With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social…

Top 15 Social Entrepreneurship Podcasts You Must Follow in 2021

Top 15 Social Entrepreneurship Podcasts Contents [show] ⋅About this list & ranking Social Entrepreneurship Podcasts The Social Entrepreneurship & Innovation Podcast | Grow Ensemble Impact Boom Podcast | Social Enterprise & Design Inspiring Social Entrepreneurs Podcast Disruptors for GOOD Share Impact Entrepreneurs With Social Impact | Impact Hustlers The Do One Better! Podcast Leading with Social Impact…

What is the Difference Between B2B vs B2C for Paid Social Media?

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences.…

How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This…

Save 10 Hours Every Week With these Social Media Marketing Shortcuts

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where…

Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore.  Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people…

How to Use Beacon Data With Paid Search and Social Campaigns

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista…